Clay Cross Town Investment Plan

The Government announced that a total of £3.6billion was to be made available to regenerate over 100 towns across England. Clay Cross was selected as one of these towns, and could receive a total of up to £25m in investment. In Clay Cross this means increasing the skills and productivity of our workforce, improving access to a range of high quality jobs and training opportunities and improving the environmental quality of the town and town centre ensuring it is a thriving place to live and work.

The Clay Cross Town Investment Plan is to be focussed around three main areas:

  1. Urban Regeneration – ensuring Clay Cross and town centre is a thriving place for people to live and work;
  2. Skills and Infrastructure – supporting investment and the development of small business, creating opportunities for skills and training;
  3. Connectivity – improving local transport links and improved digital connectivity.

It is vital that the Clay Cross Investment Plan is developed with the input and support and the local community and businesses.

A second phase of public consultation on the draft Plans for Clay Cross is being held between Friday 31st July and Monday 24th August. Details of how to get involved are set out below.

What plans can we build on?

A series of Regeneration Frameworks and Action Plans for Clay Cross have been published in recent years. These have sought to create a sense of place and ensure that the town is ‘more than just a commuter suburb’. As such, the objective of the Frameworks was to ensure that Clay Cross is a successful and competitive market town, which is able to meet needs that arise locally in respect of: housing; social, leisure and cultural facilities; jobs and economic enterprise; education and skills; attractive and healthy spaces.

A lot of development and investment has taken place in the town but there is more to do. The Town Investment Plan will build on earlier work and improve Clay Cross as place to live, work and thrive.

The Investment Plan can also build on and link to wider strategies and plans including the North East Derbyshire Local Plan and the D2N2 (Local Enterprise Partnership) industrial Strategy

Further information can be found in the document library where earlier regeneration plans and other evidence base documents can be viewed.

The Town Deal Area

This is the geographic area which will be considered in the development of the Clay Cross Town Deal Plan (proposed area .jpg | 200kb). The Investment Plan will focus on this area but of course it will also need to consider the influence of links and relationships with the wider region.

How has the Investment Plan been developed?

To oversee the preparation of the Town Investment Plan a Clay Cross Town Board (CCTB) has been established. The CCTB is supported by North East Derbyshire Council and Derbyshire County Council.

To help prepare the Plan, the Board has appointed an independent consultant team led by Nexus Planning to gather information on local conditions and challenges, potential projects and importantly to ensure we can engage fully with the local community and businesses.

The Investment Plan will be the next critical stage in the conversation with the government, setting out the Clay Cross Town Fund offer. The development of this will be informed by consultation with local residents, businesses and stakeholders in order to gain your views and thoughts.

As the Investment Plan develops there will be further opportunities for the community to provide its feedback on the draft plan. Please see our Communications strategy Clay Cross Investment Plan (.docx | 50kb) for more information.

Stage 2 Public Consultation – How do I get involved?

Clay Cross has the opportunity to bid for a substantial amount of Government investment to improve the environment, create jobs and improve skills.

The draft plans build on a Stage 1 Public Consultation exercise which ended on 13th July. Top priorities identified by respondents to that consultation included improving the appearance and range of facilities in the town centre, improving leisure facilities; improving traffic management and improving the facilities for young people.

The full details of the Stage 1 consultation can be viewed here: Clay Cross Investment summary of Phase one consultation (.pdf | 800kb)

Drawing on the results obtained through this consultation, draft Plans for Clay Cross have been developed which provide for the potential improvement, regeneration and redevelopment of the town centre, including projects to improve the appearance and range of facilities in the town centre, to improve leisure facilities; to improve traffic management and to improve the facilities for young people.

From Friday 31st July to Monday 24th August, our second phase of consultation will be held. We will be inviting all residents, local businesses and stakeholders to provide their views on the draft Vision and Masterplan for Clay Cross.

The draft Town Investment Plan

Establishing a shared vision enables the whole community to focus on achieving some common goals.

Our draft Vision for a transformed Clay Cross is one of a thriving, industrious and sustainable market town, built on a strong and vibrant community spirit and a unique heritage; forged around a renewed heart that responds to the aspirations of a growing population and with a future founded on enterprise, skills and learning, innovation and low carbon technology.

Once you have considered the draft masterplan, please complete our second phase of consultation.

The Towns Fund

The Plan for Clay Cross is underpinned by a clear understanding of local conditions. A contextual analysis has been undertaken and supporting documents:

Baseline work undertaken to date by the consultant team assisting the Council in the preparation of the Plan has identified a number of key issues. These included the need to improve linkages between the town centre and other parts of the town, the lack of a clear focal point for the town centre, that the value of existing heritage assets is not maximised and that the A61 creates severance through the town centre.

In terms of the economy and community a number of challenges have been confirmed:

  • Most local jobs being lower wage and lower value added employment
  • Lower levels of skills and educational attainment within the local labour market
  • A lack of digital engagement - a significant proportion of residents do not access services online
  • Health and wellbeing is an issue for many in the community
  • Relatively levels of deprivation and low social mobility

This analysis has been used to develop the draft Masterplan as part of the Towns Fund Investment Plan. The masterplan and associated documents are available to download:

The draft Masterplan Strategy

The draft masterplan strategy to deliver on the Vision is based on two main principles:

  • To rediscover the Market Street area as the living heart of the town centre and to radically improve the appearance and amount of activity and facilities in and around the town centre, including High Street. The creation of a Market Square for the community is at the heart of this approach, as is focusing investment in new and improved facilities for training, skills, the community, arts and enterprise as well as new retail, commercial, leisure space and new homes in the town centre
  • To recognise and where possible improve and develop some key assets and to connect them together better, particularly for walking and cycling, but also link Market Street to Tesco for those that need to drive. In the longer term there is also potential for a railway station to better connect the whole town to the region. In this way a new Sharley Park Leisure Centre, the improved Sharley and Kenning Parks, more workspace at Coney Green Business Park and the new homes at Egstow Park amongst other places can be better connected into the heart of the town adding to the sense of vitality and enterprise.

The masterplan will be support by proposals to improve traffic management on High Street and Market Street to maintain vehicular access but also to improve the environment for pedestrians and cyclists. Consideration is also being given the potential to develop a low carbon energy network.

As the detail develops, the masterplan will need to consider the scope to improve biodiversity and improve buildings and the area’s historic importance. It will also need to develop a plan so that all sections of the community, as well as businesses, can benefit from the investments – including young people and older adults.

Key Emerging Projects

Market Street

Redevelopment of land at Market Street, Bridge Street comprising the former job centre, possibly a number of existing retail and commercial units and existing car parking areas to create a mixed use commercial, retail, leisure development with upper floor residential and small ‘market square’ events space. The relocation and retention of existing business will be achieved through phasing and/or relocation to alternative premises. Creation of a vehicular route from Market Street through the Tesco car parking area using the current bus station access could improve links.

The Market Street project would be central to the revitalisation of the town centre through the creation of a town square and events space, the retention and provision of existing retail and commercial accommodation and the creation of additional commercial and residential space adding additional activity in the heart of the town centre. The project will re-use underused spaces in the town centre and contribute towards improved linkages between Market Street and commercial and retail development to the north. This could assist in promoting a greater number of linked trips, increasing footfall and spend in the heart of the town centre. The Town or Market Square will provide a focus for community activity, markets and events increasing footfall and the retention of spend in the town and encouraging the development of micro businesses. New housing will contribute towards meeting a need for lower cost affordable housing

Clay Cross Community and Skills Hub (Social Centre/ AEC)

A bespoke Community, Skills and Enterprise Hub at the heart of Clay Cross as part of a mixed use development comprising a new public space and workspace. The project would also accommodate a relocated Library and integrate new housing on adjacent land (off Broadleys). The project could accommodate a Worcester Bosch training resource and integrate skills and training delivery from Chesterfield College and other partners. The facility may place a particular emphasis on construction and energy industry related skills, small business and digital skills and the health care sector. The project would integrate the existing Adult Education Centre provision and provide replacement accommodation for the Social Centre. A new town centre play space could be created in this area. An area of parking, possibly accessed directly off High Street would be retained.

The project could address a need to encourage skills and learning within the community to support access to employment opportunities and to encourage new and existing businesses to develop.

Bridge Street / Smithy Street

This project would involve the redevelopment of land at Bridge Street / Smith Street to create a new mixed use area with a focus on leisure and residential. This could include the relocation of the bus station to improve linkages between the heart of the town centre and adjacent retail areas. This would involve the re-use of underused and in part vacant land. Discussions would be required with some existing businesses in this area where their property could form part of the redevelopment proposals.

This project could be a critical part of the revitalisation of the town centre. It could provide for the relocation of the bus station (improving linkages between the heart of the town centre and edge of centre retail area). It would reuse some currently underused land creating new homes and commercial opportunities adding new activity, footfall and spend to the town centre. The development could provide the scope to introduce and accommodate new larger format leisure uses close to the heart of the town centre contributing toward the retention of activity and spend in the town. New housing would contribute towards meeting a need for lower cost affordable housing and add to the sense of activity in the town centre.

‘Clay Cross Creative’

Flexible, low cost creative, art, workspace and retail opportunities for the creative community, young people and micro businesses.

The project would involve the conversion and refurbishment of the Former Constabulary Building on Market Street and possibly additional land and buildings in the immediate area. This includes the creation of a small scale box park or artisan work sheds. The space would comprise artist and creative or makers’ workspace, meeting space, office workspace, gallery space, café space, box park/ artisan work sheds and garden space. ‘Clay Cross Creative’ could be managed by charitable trust.

The project would bring about the re-use and improvement of a number of key heritage buildings in the Conservation Area as well as vacant land. The project will provide directly some new employment opportunity and also provide the opportunity for existing and new businesses in the creative and artisan sector to develop through collaboration, mutual support and the scope to showcase in a central location. The project would add animation and footfall to the heart of the town centre.

High Street and Market Street Public Realm and Traffic Management

Public realm and traffic management works to High Street, Market Street and Eyre Street and possibly other roads to reduce the adverse impacts of traffic on the quality of the street environment, encouraging more dwelling time, improved safety and footfall and increased spend in the town centre; to encourage more walking any cycling. Frontage improvements to key buildings and lighting strategy. The strategy would need to maintain access for cars for those that need to drive.

The project could address some of the adverse impact of high traffic volumes and some unsafe vehicle movements to improve the quality and environment of the town centre.

Sharley Park Leisure Centre

Replacement of the existing leisure centre with a state-of-the-art facility with 3G sports pitches and other facilities. The project could potentially incorporate an energy demonstrator project (linked to housing development to the north of Market Street). The project would be linked to creation of additional facilities and attractions at Sharley Park including a measure mile, a new use for the Bret Club and a disc golf course.

The project addresses the significant challenges around promoting healthy lifestyles in Clay Cross which is impacting on aspirations and productivity. The delivery of an improved new leisure centre is a key priority identified in the Stage 1 consultation. Complementary development and improvements in Sharley Park would add to the leisure offer further promoting active leisure and an increase in visitors to the town centre. Improvements to the Bret Club cold provide for improved resources available to the community and particularly young people. The associated energy projects would make a significant contribution to net zero carbon objectives and specifically the establishment of a district heating network in the town. The delivery of housing at Market Street, linked via the energy strategy, will contribute to the delivery of affordable housing in the town centre, increasing activity and footfall.

A New Rail Station – in the longer term

The delivery of a new rail station is likely to take a number of years. However, the Towns Fund bid process could be used as basis to confirm the timescales for its delivery. The Station would likely be in Egstow Park or surrounding area and, depending on the delivery of HS2 (along the Nottingham line) and discussions with Network Rail, the station, if possible, could be on either the Nottingham or Derby lines.

Low Carbon Industrial Workspace, Coney Green

Land is available for development at Coney Green. However, market conditions make this challenging for the private sector to bring forward without public support. New workspace could however support new businesses and jobs and contribute towards a local carbon future. This project could respond to the opportunity for new, high quality, smaller scale industrial space for lease to satisfy latent local demand that cannot be currently addressed through speculative development in the market.

Energy Network and Energy Demonstrator Project

Clay Cross has a fine history in the energy sector. The development of an Energy Network could have the potential to put the town at the forefront of innovation in the local carbon energy sector. A number of potential partners in this initiative have been identified. The project could have significant benefits for the local community and economy in terms of new jobs and training opportunities, reduced CO2 emissions and assist in addressing instances of energy poverty.

The project potentially capitalises on the opportunity afforded by the delivery of the new leisure centre as a demonstrator project and the commitment of local business to energy innovation and the presence of a number a significant industrial uses as end users.

A network would take a number of years to deliver, however the Towns Fund process could kick start the initiative through confirmation of the feasibility of a scheme and the potential delivery of a Phase 1 demonstrator project.


The Government launched the MyTown campaign to encourage and facilitate a process through which local communities could provide their perspectives at all stages of the Towns Fund process. This provides another means through which residents and businesses can continuously feed their ideas and thoughts into this process.

MyTown can be accessed online.

Following Stage 2 consultation a further draft of the plans will be prepared and presented to the Town Board. Further consultation will be undertaken on specific matters with interested parties and other stakeholders as the plan is developed.

The Bid is due to be submitted to Government in October 2020. We then expect to develop the details of key projects over the next 6 to 12 months with a view to a full investment programme being in place in 2021. Further public and stakeholder engagement will take place over this period and as the Investment Plan is delivered.

Consultation on Issues and Options June/July 2020
Review of consultation and agreeing key priorities July 2020
Consultation on the draft Plan July 2020
Feedback on the draft Plan July/August 2020

Details of CCTB meetings can be found on the Clay Cross Town Board web page.